The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You´ll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you´ll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it´s not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today´s consumer has seen it all, and they´re less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
DescriptionTheir greatest hits including ´Take Me I´m Yours´, ´Another Nail In My Heart´, ´Up The Junction´, ´Goodbye Girl´ and ´Cool For Cats´.SonglistAnnie Get Your GunAnother Nail For My HeartBlack Coffee In BedCool For CatsGoodbye GirlIs That LoveLabelled With LovePulling Mussels (From The Shell)Slap And TickleTake Me I´m YoursTemptedUp The Junction
Hey, Whipple, Squeeze This:The Classic Guide to Creating Great Ads Luke Sullivan, Edward Boches
Hey, Whipple, Squeeze This:The Classic Guide to Creating Great Ads. 5th edition Luke Sullivan, Edward Boches
Ninety minutes of the very best ´´talking bollocks´´ from Season One of Sowerby & Luff´s Big Squeeze. Here are the funniest moments from one of iTunes´ most popular comedy podcasts, with almost 2 million downloads since its launch in the summer of 2005.In the the first eight shows, Brian and Georgina ´´talk bollocks´´ about sex in a plaster cast, tennis fanny shots, wanker´s doom, tanning butlers, the great ´´teeth brace´´ conspiracy, and much, much more. Plus, Sowerby & Luff´s infamous ´´Dr Smedley´´ sketch, Georgina shaving her bikini line, and Brian´s alternative ending to The Sound of Music.The Big Squeeze is recorded in the ´´Gay Legs´´ pub in North London, and contains strong language. 1. Language: English. Narrator: Sowerby, Luff. Audio sample: http://samples.audible.de/bk/ffuk/000007/bk_ffuk_000007_sample.mp3. Digital audiobook in aax.