The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You´ll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you´ll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it´s not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today´s consumer has seen it all, and they´re less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
´King George Street in Charlton, South London, was my first home. Six prefabs, three pubs, a school, a church and a yard where the electricity board kept cables. Two long rows of terraced houses faced each other at one end of the street, and at the other, big houses with big doors and even bigger windows. There was a phone box next to one of the pubs, and when it rang everyone came out to see who it was for. It was a tiny road - at one end of which there was Greenwich Park. It was heaven being there; its beauty always shone on me from the trees at sunsets and from the bushes in the rain. I was there in all weathers. It was 1964, I was 10 years old and this is when my memory really begins. The previous decade is built up from vague recollections that lean heavily on the imagination.´ Chris Difford is a rare breed. As a member of one of London´s best-loved bands, the Squeeze cofounder has made a lasting contribution to English music with hits such as ´Cool for Cats´, ´Up the Junction´, ´Labelled with Love´, ´Hourglass´ and ´Tempted´. Some Fantastic Place is his evocative memoir of an upbringing in South London in the ´60s and his rise to fame in one of the definitive bands of the late ´70s and early ´80s. Read by Chris Difford. 1. Language: English. Narrator: Chris Difford. Audio sample: http://samples.audible.de/bk/orio/001206/bk_orio_001206_sample.mp3. Digital audiobook in aax.
More enemies rise ...The ruthless titans begin to put the squeeze on the people of Nalzambor in their search for Nath Dragon and his father Balzurth. Eckubahn, the titan king and ruler of the giants will stop at nothing to destroy the both of them. In his stead Eckubahn employs Rybeck, a cunning warrior with a deep grudge against Nath Dragon. The vengeful fighter takes his quest to heart. Reunited, Nath and his father, Balzurth, become closer. But Balzurth has his struggles too as he ventures too close to the world of men and battles his own impulsive urges to take the titans down. Nath struggles to keep his all-powerful father under control before it´s too late. Sasha, cursed by the wizard´s dementia, has visions of her and Bayzog´s sons, Samaz and Rerry, being dead. Teaming up with Ben, the pair venture out to find the missing sons and hopefully find a cure for Sasha. Will Nath Dragon have the wisdom and fortitude to overcome all of the obstacles that befall him? If the people of Nalzambor are to survive, he has to. 1. Language: English. Narrator: Lee Alan. Audio sample: http://samples.audible.de/bk/acx0/070363/bk_acx0_070363_sample.mp3. Digital audiobook in aax.
Nath Dragon triumphed over his greatest foe, Gorn Grattack, bringing peace and order back to the world of Nalzambor...mostly. Now, bored with ruling from the dragon throne, Nath and his dwarven comrade Brenwar Bolderguild, set out to solve one of the greatest mysteries of all. Who and where is Nath´s mother? Does she even exist? Is she imprisoned? Finding themselves neck deep in a battle with the wurmers, Nath and company seek the vanquish Nalzambor´s greatest threat, the Titans. Eckubahn, the Titan will stop at nothing to destroy the dragons and take over mankind. After a harrowing escape from Urslay, the city of giants, Nath, Brenwar, and Selene find themselves in the sanctuary of the Elven Field of Dreams. The solitude and peace in the lush land offers refreshing waters but that does not last long. The wilder elves, guardians of the sanctuary, take Nath and company prisoner as he stands accused of murder. The ruthless titans begin to put the squeeze on the people of Nalzambor in their search for Nath Dragon and his father Balzurth. Eckubahn, the titan king and ruler of the giants will stop at nothing to destroy the both of them. In his stead Eckubahn employs Rybeck, a cunning warrior with a deep grudge against Nath Dragon. Nath Dragon´s father, Balzurth, has disappeared and delivered himself into the hands the titan leader, Eckubahn. Note: This incredible set of adventures is appropriate for listeners of all ages and does not include any foul language or sexual content. Also some background music and sounds effects have been added to enhance the listening experience. 1. Language: English. Narrator: Lee Alan. Audio sample: http://samples.audible.de/bk/acx0/073102/bk_acx0_073102_sample.mp3. Digital audiobook in aax.
Psychic Brianna Sullivan is back in The Dog Days of Summer in Lottawatah, Volume 2 of the Brianna Sullivan Mysteries. Brianna, still in Lottawattah, Oklahoma, is now being pestered by the ghostly ex-girlfriend of main squeeze, Detective Cooper Jackson. The apparition won´t move away from Cooper and towards the light until Brianna figures out who killed her. Volume 2 of the series, a novella, finds Brianna selling lake lots for a new resort, attending her boyfriend´s high school class reunion where the guests aren´t all of this world, and tracking down a killer - or two. The Dog Days of Summer in Lottawatah has a mystery to die for, characters you´ll love, and sparkling dialogue that will make you laugh out loud. Who knew ghosts could have such a good sense of humor? 1. Language: English. Narrator: Wendy Tremont King. Audio sample: http://samples.audible.de/bk/acx0/010945/bk_acx0_010945_sample.mp3. Digital audiobook in aax.
Dickens´ classic tale of kindness, truth, and virtue is utterly ruined here by having a member of the Blackadder family involved. Stuffed with deeply horrible people and groaning with cartloads of seasonal bottom jokes, it manages to squeeze a Victorian Blackadder and his Elizabethan, Regency, and Space Age relatives into a huge pie of entertainment which will satisfy everyone, unless you´re a beadle, an orphan, or a long-dead member of the Royal Family. This collection also includes The Cavalier Years in which Lord Edmund Blackadder and bottom-breath Baldrick remain faithful to King Charles who awaits execution, or do they? 1. Language: English. Narrator: Rowan Atkinson, Tony Robinson, Full Cast. Audio sample: http://samples.audible.de/rt/bbcw/000124/rt_bbcw_000124_sample.mp3. Digital audiobook in aax.
Celebrate the joy of books with a special book and CD edition of the entertaining Charlie Cook´s Favourite Book, from the unparalleled picture book partnership of Julia Donaldson and Axel Scheffler, creators of The Gruffalo. Charlie Cook is reading a book about a pirate captain, who is reading a book about Goldilocks, who is reading about a knight, who is reading about a frog . . . From kings and queens to aliens and ghosts, there´s something for everyone in Charlie´s amazing book of adventure! Charlie Cook´s Favourite Book Book and CD Pack features the classic story with a stunning redesigned cover and finish, and a story CD read aloud by actress Imelda Staunton, making it a must-have addition to the bookshelves of all Donaldson and Scheffler fans - big and small! Also available with redesigned covers are The Gruffalo, The Gruffalo´s Child, Room on the Broom, The Snail and the Whale, The Smartest Giant in Town, Monkey Puzzle and A Squash and a Squeeze.