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Hey, Whipple, Squeeze This
17,74 € *
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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 12.07.2020
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Hey, Whipple, Squeeze This
17,74 € *
ggf. zzgl. Versand

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: buecher
Stand: 12.07.2020
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Hey Whipple Squeeze This
19,29 € *
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Hey Whipple Squeeze This ab 19.29 € als Taschenbuch: The Classic Guide to Creating Great Ads. 5th edition. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 12.07.2020
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Hey Whipple Squeeze This
16,99 € *
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Hey Whipple Squeeze This ab 16.99 € als epub eBook: The Classic Guide to Creating Great Ads. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 12.07.2020
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Hey Whipple Squeeze This
18,79 € *
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Hey Whipple Squeeze This ab 18.79 EURO The Classic Guide to Creating Great Ads. 5th edition

Anbieter: ebook.de
Stand: 12.07.2020
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Hey Whipple Squeeze This
16,99 € *
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Hey Whipple Squeeze This ab 16.99 EURO The Classic Guide to Creating Great Ads

Anbieter: ebook.de
Stand: 12.07.2020
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Hey, Whipple, Squeeze This
22,63 € *
ggf. zzgl. Versand

The classic guide to creating great advertising now covers all media: Digital, Social, and TraditionalHey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.* Turn great ideas into successful campaigns* Work effectively in all media channels* Avoid the kill shots that will sink any campaign* Protect your work* Succeed without selling outToday's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Anbieter: Dodax
Stand: 12.07.2020
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Breaking in: Over 130 Advertising Insiders Reve...
45,90 CHF *
ggf. zzgl. Versand

BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN® gives you an unfair advantage over the rest. - Get specific advice from the exact people you want to work for. - Learn what Creative Directors are looking for in your portfolio. - Avoid the common traps that most portfolios fall into. - See how the best in the industry got their start. This second edition of BREAKING IN® was updated and expanded in 2014 and contains interviews with: Dan Wieden, Wieden+Kennedy; David Droga, Droga5; Gerry Graf, Barton F. Graf 9000; Mark Fitzloff, Wieden+Kennedy; Mark Waites, Mother; Jeff Kling, Fallon; Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000; Tony Davidson, Wieden+Kennedy; Luke Sullivan, Savannah College of Art & Design & Author, Hey Whipple, Squeeze This: A Guide to Creating Great Ads; Kim Papworth, Wieden+Kennedy; Susan Hoffman, Wieden+Kennedy; Rob Reilly, McCann; Greg Hahn, BBDO; Hal Curtis, Wieden+Kennedy; Ben Walker & Matt Gooden, Crispin Porter + Bogusky; Bob Greenberg, R/GA; David Lubars, BBDO; Andrew Keller, Crispin Porter + Bogusky; Tony Granger, Young & Rubicam; Joe Staples, Wieden+Kennedy; David Nobay, Droga5; Jeff Goodby, Goodby, Silverstein & Partners; Ty Montague, co: collective; Nick Law, R/GA; Jamie Barrett, barrettSF; Michael Lebowitz, Big Spaceship; Dave Bell, KesselsKramer; Nicolas Roope, Poke; Eric Silver, Silver + Partners; Ant Keogh, Clemenger BBDO; Jason Bagley, Wieden+Kennedy; Ted Royer, Droga5; Craig Allen, Wieden+Kennedy; Eugene Cheong, Ogilvy & Mather; Paul Belford, Paul Belford Ltd; Justin Drape, The Monkeys; Warren Brown, BMF Advertising; Ji Lee, Facebook; Ari Merkin, Ari Merkin LLC; José Mollá, La Comunidad; Mark Harricks, AWARD; David Carter, Campbell Mithun; Michael Russoff, Freelance; Damian Royce, WhybinTBWA Group; Craig Davis, BrandKarma; Oliver Voss, Miami Ad School; James Mok, FCB; Joel Chu, Communion W; CC Tang, Havas; Mike Sweeney, BBDO; Monica Taylor, Freelance; Dylan Harrison, Filmgraphics; Peter Gatley, Grey; Raj Kamble, Famous Innovations; Nigel Roberts, Leagas Delaney; Greg Bell, Backyard Productions & Venables Bell & Partners; Brian Fraser, Y&R; Alvaro Sotomayor, Wieden+Kennedy; Scott Nowell, The Monkeys; Steve Elrick, BBH; Kash Sree, Freelance; Kara Goodrich, BBDO; Kevin Roddy, Riney; William Gelner, 180; Michael Simons, Wieden+Kennedy; Crockett Jeffers, BBDO; Steve Yee, David&Goliath; KC Tsang, Hong Kong Polytechnic Univ; Fredrik Carlström, C&CO; Paul Catmur, Barnes, Catmur & Friends; Ali Alvarez, The Brooklyn Brothers; Mike Hughes, The Martin Agency; Polly Chu, JWT; Yann Jones, Th2ng & Central St. Martins College of Art; Tyler McKellar, Freelance; Akash Das, Lowe Lintas; Dany Lennon, The Creative Register; Tiffany Rolfe, co: collective;

Anbieter: Orell Fuessli CH
Stand: 12.07.2020
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Breaking in: Over 130 Advertising Insiders Reve...
33,99 € *
ggf. zzgl. Versand

BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN® gives you an unfair advantage over the rest. - Get specific advice from the exact people you want to work for. - Learn what Creative Directors are looking for in your portfolio. - Avoid the common traps that most portfolios fall into. - See how the best in the industry got their start. This second edition of BREAKING IN® was updated and expanded in 2014 and contains interviews with: Dan Wieden, Wieden+Kennedy; David Droga, Droga5; Gerry Graf, Barton F. Graf 9000; Mark Fitzloff, Wieden+Kennedy; Mark Waites, Mother; Jeff Kling, Fallon; Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000; Tony Davidson, Wieden+Kennedy; Luke Sullivan, Savannah College of Art & Design & Author, Hey Whipple, Squeeze This: A Guide to Creating Great Ads; Kim Papworth, Wieden+Kennedy; Susan Hoffman, Wieden+Kennedy; Rob Reilly, McCann; Greg Hahn, BBDO; Hal Curtis, Wieden+Kennedy; Ben Walker & Matt Gooden, Crispin Porter + Bogusky; Bob Greenberg, R/GA; David Lubars, BBDO; Andrew Keller, Crispin Porter + Bogusky; Tony Granger, Young & Rubicam; Joe Staples, Wieden+Kennedy; David Nobay, Droga5; Jeff Goodby, Goodby, Silverstein & Partners; Ty Montague, co: collective; Nick Law, R/GA; Jamie Barrett, barrettSF; Michael Lebowitz, Big Spaceship; Dave Bell, KesselsKramer; Nicolas Roope, Poke; Eric Silver, Silver + Partners; Ant Keogh, Clemenger BBDO; Jason Bagley, Wieden+Kennedy; Ted Royer, Droga5; Craig Allen, Wieden+Kennedy; Eugene Cheong, Ogilvy & Mather; Paul Belford, Paul Belford Ltd; Justin Drape, The Monkeys; Warren Brown, BMF Advertising; Ji Lee, Facebook; Ari Merkin, Ari Merkin LLC; José Mollá, La Comunidad; Mark Harricks, AWARD; David Carter, Campbell Mithun; Michael Russoff, Freelance; Damian Royce, WhybinTBWA Group; Craig Davis, BrandKarma; Oliver Voss, Miami Ad School; James Mok, FCB; Joel Chu, Communion W; CC Tang, Havas; Mike Sweeney, BBDO; Monica Taylor, Freelance; Dylan Harrison, Filmgraphics; Peter Gatley, Grey; Raj Kamble, Famous Innovations; Nigel Roberts, Leagas Delaney; Greg Bell, Backyard Productions & Venables Bell & Partners; Brian Fraser, Y&R; Alvaro Sotomayor, Wieden+Kennedy; Scott Nowell, The Monkeys; Steve Elrick, BBH; Kash Sree, Freelance; Kara Goodrich, BBDO; Kevin Roddy, Riney; William Gelner, 180; Michael Simons, Wieden+Kennedy; Crockett Jeffers, BBDO; Steve Yee, David&Goliath; KC Tsang, Hong Kong Polytechnic Univ; Fredrik Carlström, C&CO; Paul Catmur, Barnes, Catmur & Friends; Ali Alvarez, The Brooklyn Brothers; Mike Hughes, The Martin Agency; Polly Chu, JWT; Yann Jones, Th2ng & Central St. Martins College of Art; Tyler McKellar, Freelance; Akash Das, Lowe Lintas; Dany Lennon, The Creative Register; Tiffany Rolfe, co: collective;

Anbieter: Thalia AT
Stand: 12.07.2020
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